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Event triggers
Start a journey from a lead, order, payment, renewal, appointment or other verified business event.
Journeys · Triggers · Measurement
Turn customer moments into well-timed journeys.
Connect behavioural and business events to permission-led communication across WhatsApp, SMS, RCS, email and voice. Build useful automation with clear entry rules, wait logic, exits and measurement—not noisy blasts.
Consent checkpointsExit conditionsMeasurable events
JOURNEY CANVASINTERACTIVE PREVIEW
Automation flow
Illustrative workflow • final configuration depends on your account and use case.
1TriggerLead created
2MessageWelcome
3WaitResponse
4BranchNext action
Built around the real workflow
From first question to operational clarity
Every capability below is designed to turn an unfamiliar process into clear decisions, accountable steps and a usable launch plan.
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Useful segmentation
Use relevant customer and lifecycle attributes without creating opaque or intrusive targeting.
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Timing and waits
Add business hours, delay rules, expiry and frequency boundaries.
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Branches and exits
Change the next action by supported outcome and stop when the objective is complete.
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Channel coordination
Choose message format and channel according to permission, urgency and customer context.
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Outcome measurement
Measure defined events such as reply, booking, purchase or completion—not vanity claims.
Interactive requirement builder
Turn your idea into a clear brief
Choose the starting details. The planner creates a concise requirement you can send directly to our team.
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Choose moment
Select one valuable customer event and desired outcome.
02
Design consent
Confirm lawful permission, channel preference and opt-out handling.
03
Build journey
Add message, wait, branch, fallback and exit rules.
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Learn
Review business outcomes and improve timing or content.
Questions before you begin
Practical answers
Common triggers include form submission, lead creation, cart events, payment status, appointment dates, course milestones, renewals and CRM stage changes.
Yes, if both channels are configured and the customer permissions and business rules support the planned journey.
Use entry criteria, frequency caps, suppression lists, quiet hours, stop conditions and easy opt-out handling.
No. A focused journey—such as enquiry follow-up or renewal reminder—can be useful for a small team when the trigger and outcome are clearly defined.
Ready to give this project the right direction?
Share your current stage and objective. Growth Disha will turn it into a practical next-step plan.